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Matt Drudge Linking his way from one news site to the next, Matt Drudge has not only created a lucrative business but also paved his own road to... INTERNET SUCCESS Matt Drudge, the Internet's hottest scoopster and the one-man news bureau that broke the Monica Lewinsky scandal, complements the Premier Radio Network's provocative line-up with a political news and gossip show. 'Wherever the stink is, we'll try to zero in on it,' says Drudge about his weekly radio program. Drudge exudes the take-no-prisoners attitude that had once earned him a talk show on The Fox News Channel and highly publicized guest spots on 'Meet The Press' and 'Nightline', as well as widespread scorn from his journalism colleagues. Drudge is the author of The Drudge Report, the widely read Internet Website focusing on political news and the business of Hollywood, where he exposed the Lewinsky scandal to the world and scooped Newsweek Magazine. Playboy magazine calls him "Journalism's bad boy, Clinton's worst nightmare", the New York Times calls him the "country's reigning mischief-maker", and Bill Clinton called him "Sludge." These are some of the descriptions of Matt Drudge, and there are many more. Many times, you will hear people refer to Drudge in a negative connotation; this is because he has made many enemies in the news world as well as in Washington. Matt Drudge is an Internet reporter as well as gossiper. He runs his own Website called The Drudge Report and posts links to news stories and gossip that he wants to get out, as well as stories that he finds important. Many seem to agree with him, as he gets millions of hits every day, and over a hundred million a month. If you do not like Drudge, you are probably upset that he has taken the journalism world by storm, or you are pissed that he told the whole world about how you groped an intern in the White House. Visiting The Drudge Report reveals a simple layout, much like an On-Line newspaper. He has one ad at the top of the Website, and then his top stories. His trademark block letter logo is then followed by the rest of the stories that he deems newsworthy. Many people claim that he is not a real journalist, and therefore discount the stories posted on The Drudge Report. This assumption is wrong as most of the links on his Website are to other On-Line newspapers. What Drudge does is scour the Internet looking for hard to find stories, important news and overseas tidbits. He reads stories from all over the world, and if he finds something he finds newsworthy, links it off his Website. This allows people looking for the top news stories to go to one Website and get everything they need, without having to deal with all the other stuff nobody cares about. However, along with the links Drudge provides to news stories from around the world, he also files reports himself. Many times, someone may have a story they want to write, but can't get published because their paper has certain political or business ties. These stories end up with Drudge. The Monica Lewinsky scandal broke on The Drudge Report first, not any other paper. Why would Matt Drudge be able to get this story out to the world and not a giant publishing powerhouse with connections, ties and money to burn? Because he is independent. He is not owned by anyone, nor does he care who he is enemies with. When the Lewinsky story broke, Bill Clinton even took notice. When testifying before a grand jury, Clinton said "I had a little anxiety the next day, of course, because of The Drudge Report." Newsweek had the story first, but they canned it. Drudge took the story, and gave it to everyone. Matt Drudge is also known for his book, Drudge Manifesto. A collection of stories, thoughts and ramblings, one gets a sense of Drudge's love for his freedom when reporting, as well as his disdain for the established news world. You also get a sense of his political leanings. Drudge has a chapter dedicated to Al Gore, Jr. in which he embarrasses the former Presidential hopeful with stories of liberalism gone wrong, whereas the following chapter dedicated to George W. Bush is devoid of any stories altogether. Stop by The Drudge Report and see what freedom of the press is all about.

 

Matt Drudge knows there's more to the story than what meets the public eye. Drudge's book, Drudge Manifesto, chronicles the scoops of the independent news site that is almost always one step ahead of the mainstream press. Drudge Manifesto's style, however, is a bit different compared to other books written by high-profile journalists. Drudge himself is cast as a character struggling to find truth in a world where sound bytes are 20 seconds shorter, not everything newsworthy makes the six o'clock news and where all of his stories are subject to criticism. And just like Drudge's unique approach to journalism, he not only tells you what went on during those tense moments behind the keyboard of his computer but also his thoughts and opinions on just where journalism, both on and off the air, is headed in the next century. Drudge was raised in Takoma Park, Maryland, where he was a 'loner' and a news junkie, a kid who grew up with talk radio as company. His first jobs included the night shift at a 7-11, and selling Time Life books over the phone. In Los Angeles, he started The Drudge Report in 1995, as he was managing the CBS studio gift shop and thought it would be an amusing hobby to use the Net to relay the gossip he overheard. Drudge's declared aim is to give 'the American people' the information he believes to be correct or important, and to revolutionize the media industry with a breath of fresh, young air. In 1994, he began posting on Internet Usenet sites, based, in part, on information acquired while exploring the CBS executive offices. The content of those reports was remarkably similar to the current ones: show biz, politics and the weather, with punchy prose and an anti-establishment tone. He also posted his offerings on an early version of his website, attracting hits from all over the place. Meanwhile, he collected thousands of e-mail addresses from executives and power brokers. His postings were generally welcome and helped establish the Drudge name early in the life of the Internet as a go-to site for breaking news. He also began a weekly Sunday night radio show, first on the ABC Network, then on Premier, a division of radio giant Clear Channel. Drudge also did a weekly TV show for Fox, but it ended after a year. Though still based in California at that time, he said Fox insisted that the show originate from its New York studios. He acquiesced but booked frequent layovers in South Florida and, relocated there "in time to celebrate New Year's Eve 2000." He avoids most investments and banks his money, he said, because he doesn't know how long his site - and his reign - will last. "What happens if everyone charges for content?" he asked. "It's already started. Who will be left to link to?"

 

He's not a big spender, though he says he likes to travel to Europe - "Lots of high-speed Internet access there" - and has allowed himself one other indulgence: a Corvette. Although he might be able to pull in more income by selling special reports, subscriptions and assorted Drudge paraphernalia, he said he wasn't interested. "I'm probably the worst marketer out there," he said. "I just don't care. I put my energy into the site." Matt isn't the only member of his family to stake-out a place on the Web. Meet Web personality Bob Drudge, the polite and reclusive proprietor of refdesk.com, a virtual emporium of utility; much like a librarian's reference desk, who also just happens to be the father of a better-known Drudge.

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